MARINELA TORRES 

Marketing 

  •  Bussiness Analytics 

  •  Graphic Design 

 

01 About

With an eagerness to learn paired with ambition, I am ready to not only face challenges but lead with creative thinking to provide data-driven solutions that produce results. Just as I love designing digitally and creating stories that communicate through visuals, I also enjoy storytelling through numbers and data. As a Marketing major with a minor in Graphic Design and Business Analytics, I look to create data-driven marketing solutions presented in visually compelling stories.

With experience in the tech industry and agency space, I have contributed to multi-screen digital campaigns that leveraged programmatic buying on platforms such as Google, Facebook/Instagram, and Snapchat, as well as developed campaign strategies for Fortune 500 brands that leveraged high-impact media placements that not only deliver on the client's goals and KPIs, but exceed industry standards.

Looking for opportunities to showcase my skills in storytelling through data and visuals. With my skills in both data analytics and digital design, I hope to contribute to inventive marketing campaigns that connect with consumers through captivating stories.

About Me

VISION STATEMENT

To work in the one of the top marketing firms where I can explore multiple industries and apply my skills in both analytics and creatives in creating visionary marketing campaigns.   

AWARDS

  • Pforzheimers Honors College

  • Honors College Scholarship

  • Lambda Sigma

  • First Honors Dean's List 

  • 2019 Pace Top 100 Scholars

“If you have a great ambition, take as big a step as possible in the direction of fulfilling it. The step may only be a tiny one, but trust that it may be the largest one possible for now.”
– Mildred Mcafee

Testimonials

"Marinela is an insightful, thoughtful, and hardworking student who is eager to learn about and work on data analysis, including advanced techniques such as hierarchical linear modeling. She has worked in my Social Justice and Health Equity Psychology research lab over the past year and a half, since I recruited her to join the lab while she was a star student in my course. Marinela actively contributes to multiple ongoing projects at different stages, including taking the lead on data analysis of a longitudinal dataset to develop a manuscript for publication, as well as development of a new experiment that will pilot in Fall 2019. Coming from a marketing background, she provides a unique perspective in lab discussions and projects, and she consistently works collaboratively with others to achieve project goals."

—  Dr. Lisa Rosenthal, Professor of Psychology at Pace University

 

02 Projects

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Fully integrated marketing campaign designed to foster brand love for Match. 

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Consumer behavior research study that investigates the effect of Micro and Macro influencers on engagement with brands. 

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Investigation of NYC public school characteristics and their attendance rates using Python to identify and predict causes of increased absence rates.  

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Omnichannel marketing campaign that promotes the premiere of Billboard, a Zeke Zekler movie about the pursuit of the American Dream.  

Kahoy Kases

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Kahoy Kases was created in January of 2016. "Kahoy Kases" meaning wooden cases in Tagalog was a business I started with my brother in which we created and designed customized wooden engraved phone cases. 

 

03 portoflio

Graphic Design

 

04 contact 

 

marinela.a.torres@gmail.com

Columbus, New Jersey 

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